Markup Calculator
Apply a markup to your cost to find the selling price — common in retail, restaurants and wholesale — and see what profit margin that price gives you.
Runs in your browser
Loading…
How to use
- Enter your cost.
- Enter the markup percentage.
- Read the selling price, profit and equivalent margin.
How it works
Selling price = cost × (1 + markup ÷ 100). The equivalent margin = markup ÷ (100 + markup) × 100, so a 60% markup gives a 37.5% margin.
The “keystone” rule used in retail — doubling the cost — is a 100% markup, i.e. a 50% margin.
Examples
- Keystone pricing
- Cost 25 × (1 + 100%) = 50, margin 50%.
- Restaurant
- Food cost 4.20 with 250% markup → price 14.70.
Common uses
- Retail and wholesale pricing
- Menu pricing
- Quoting services with a fixed markup
Privacy & security
This tool runs entirely in your browser. Your files and text are never uploaded to our servers — processing happens on your device and results are created locally. How each tool handles files
Frequently asked questions
Is markup the same as margin?
No. Markup is based on cost, margin on selling price. See the Profit Margin calculator for both.
What markup gives a 30% margin?
About 42.86%.
Last updated: